For various cultural organisations (museums, festivals) and entertainment businesses (record companies, labels), I advise on brand strategy, provide online and offline marketing advice, and oversee the implementation of the MarCom strategy. Here are a few MarCom results with significant impact, media value, and reach.

Russian Anastasia Kobekina combines childlike enthusiasm with a melancholy that is much older than she is. This season, she will perform five concerts as artist in residence at TivoliVredenburg in Utrecht. ‘Many people recognise the depths of the human voice in the cello.’

The announcement of the Edison Klassiek award in the Newcomer category was made on the programme Podium Klassiek. Jeneba Kanneh-Mason received the statue from presenter Floris Kortie.

In the Grachtenmuseum Amsterdam the exhibition Animals of the Canals opened with lots of publicity in Het Parool, De Telegraaf, NRC, AT5, NPO Radio 1 + 5, a/o.

Stephen Emmer, composer of hundreds of well-known TV tunes, fell prey to tinnitus and hearing loss. The album Mount Mundane is his musical mountain of purification. 'My despair tapped into new sources of inspiration.' nrc.nl 

Every Saturday, De Muziekfabriek is all about the Vrij Spel (Free Play) segment. In Vrij Spel, presenter Jet Berkhout challenges musicians to breathe new life into a classical piece. They step away from the score and search for their own personal sound.​ On 14 December 2024, pianist Xavier Boot, known by his stage name XA4, was a guest at the NPO Klassiek studio for Vrij Spel.

Xavier is currently in Indonesia seeking inspiration for two albums he plans to record this autumn. One will be inspired by gamelan music, and the other will be about his grandfather, who died there during the “police actions” after being hit by a torpedo.

Dutch composer Stephen Emmer, also known as the creator of TV tunes for teh Dutch NOS Journaal, RTL Nieuws, RTL Late Night and RTL BLVD, a/o, has won a Global Music Award in U.S.A. for the compositions on his new album Mt. Mundane. This is the third time Emmer has won a Global Music Award for his music. For the release of Mt. Mundane, media coverage was provided in Het Parool, NPO Radio 1, NRC, NPO Klassiek, Luister Magazine, OOR, De Telegraaf, Nooit Meer Slapen, Humberto, Ruud de Wild a/o.

The National Slavery Museum, in the process of being established, opened a second pop-up exhibition at the National Archives in The Hague at the beginning of October 2024. The exhibition focuses on the global history of Dutch slavery. It has been featured in the AD, Het Parool, NRC and NOS, among others.

​

On Oog op Morgen on NPO Radio 1, there was a very interesting interview with two descendants of Belanda Hitam, “black Dutch people”. Joyce Cordus and Hank van Bosstraten talk about the revealing history of their ancestors.

The music school is more than just a place to learn to play an instrument. “We try to guide students from vulnerable to promising.” This music school with a community function in the Bijlmer neighbourhood goes the extra mile: “I see us as co-educators,” says director Ellen Alvares in Het Parool.

‘I haven't often been able to visit a museum and really see and feel this history.’ That's what Mustafa Abbas (27) said at the Amsterdam Resistance Museum prior to the opening of an exhibition about resistance in the former colonies of Indonesia, Suriname and the Caribbean islands. We were asked to handle the publicity for this exhibition about resistance in the former colonies for the Amsterdam Resistance Museum. Coverage included the NOS, Het Parool, NRC, Oog op Morgen, and others.

Provided marketing and PR strategy and implementation for the Resistance Museum Amsterdam in connection with the reopening of its new permanent exhibition. Generated significant attention in national media such as NOS, de Volkskrant, NRC, Het Parool, Trouw and AT5, with the icing on the cake being a major article in the New York Times: ‘In recent weeks, though, the museum has unveiled a new display designed to be more inclusive and to illustrate the nuance and complexity of history. The exhibit portrays the lives of victims and perpetrators, bystanders and resisters, and everything in between,’ said Liesbeth van der Horst, the museum's director, in an interview. ‘We wanted to tell the story of all the Dutch people.’
NYT:
- 740.000 paid print subscribers
- 11 million paid digital 

Publicity provided for the Progress Pride flag above the Waterkant in '22, '23 and '24: ‘The discussion about LGBTQIA+ people in today's world is becoming increasingly heated and many no longer feel safe. That is why it is so important that we make our presence visible with this largest Progress Pride Flag,’ says Brian Fernandes, initiator of the flag and owner of Waterkant. Many publications in nu.nl, AT5, Telegraaf, Parool and, of course, many social media outlets.

PR & Communications for Resistance Against Slavery, the first pop-up exhibition of the National Slavery Museum (in development) at the Resistance Museum Amsterdam...

... with beautiful and substantively strong articles in De Volkskrant, Het Parool, Trouw, De Telegraaf, NRC, AD, De Groene Amsterdammer and items in NOS/Oog op Morgen, Radio 1 Journaals, AT5, FunX, NH Nieuws, VPRO's OVT, 3FM, nos.nl, a/o.

A preview, according to the National Slavery Museum in Amsterdam. The museum itself will probably not open until 2030. But starting this Friday, the first exhibition, Resistance to Slavery, will be on display at the Resistance Museum in Amsterdam. ‘It's a chance to practise and show what it could become,’ says quartermaster Peggy Brandon. ‘This is the first version.’

Hired as Senior PR & Communications Advisor for Poetry International Festival Rotterdam to provide the 50th (2019) and 2022 and 2023 editions of the festival with the right media attention. Great articles in Het Parool, de Volkskrant, NRC, Trouw, AD, Oog op Morgen, a/o.

Worked with the NOS on items for NOS 18.00 and 20.00h TV Journaals, Radio Journaals, nos.nl and nos-app, in which the importance of the festival and its history were seen as significant for the city and how Rotterdam has become the most important poetry city in the Netherlands. 
- NOS TV Journaals: 2.500.000 viewers
- nos.nl: 6.000.000 visitors
- NOS Twitter: 1.500.000 folowers
- NOS Radio 1 Journaal: 150.000 listeners

For the CPNB Foundation (Collective Propaganda for Dutch Books), news items were created with NOS and RTL Nieuws to generate more attention for Children's Book Week, which was starting that week. Rosendaal: ‘Dutch illustrators are popular. There is high demand for illustrations both in the Netherlands and abroad. Not only do Dutch illustrators receive many (international) commissions, their picture books are also frequently translated.’
- NOS TV 8 p.m. News:  2,100,000 viewers
- RTL News (7.30 p.m.): 1,200,000 viewers

To announce the start of the Week of Books, the author writing the gift book of the Week of Books appeared every year on DWDD, Pauw or Jinek. In 2017, we kicked off the Week of Books with Herman Koch as a guest on the Pauw talk show.

- Media value of the Week of Books: approx. 25 million €, yearly.

De Volkskrant: ‘Composer Kohlstedt improvises as if he were still that 11-year-old boy from back in the day. If you can make music so loosely, cheerfully and freely, then you deserve a sold-out hall at the Concertgebouw.’

Handled the PR for Sony Music for the album releases of American trumpeter, composer Theo Croker and (together with Mojo Concerts) ensured that he performed to a full house at North Sea Jazz '22.

‘Jazz is a shitty name, I make black music,’ Croker said in NRC
- NPO 1 & NTR video report
- Interviews NPO Radio 2 (Giel Beelen), NRC, reviews in Parool, 

  Volkskrant and others
- Playlist Sublime FM

For the release of Lavinia Meijer's new album “Are You Still Somewhere?” for Sony Music, Rosendaal handled the PR, including articles and interviews in Trouw, AD, NRC, Parool, Telegraaf, Volkskrant, Kunststof Radio, NPO Op1 and others. “Are You Still Somewhere?” was awarded an Edison Klassiek.

The CPNB has been organising the Book Ball for more than 65 years, and for decades it has been held in the Stadsschouwburg theatre in Amsterdam. Given the theme of Forbidden Fruit, it was decided – based on an idea by Peter Rosendaal – to move the event to Paradiso, “paradise”, for this one occasion. This news was, of course, picked up by many key media and, as is customary in the literary world, caused a traditional and amusing 'media dispute'.

Exhibition at the Huis Willet-Holthuysen location by artist Maaike Schoorel. Free Publicity provided with press publications in De Telegraaf, NOS, NPO Radio 1, Het Parool, and others.

Exhibition at Amsterdam Museum: Freethinkers, from Spinoza to the present day. PR provided with publications in, among others, Parool, Telegraaf, Volkskrant, NRC, Trouw, NOS, NPO Radio 1, Human, a/o.

‘Ryuichi Sakamoto composes serene music as a testament to a rich life ★★★★☆’ - De Volkskrant.

​

‘The diary “12” is a beautiful record, an audio diary of a veteran who composes for himself and for life - effective, without a single note too many.’ (OOR)

NRC: "The disillusion followed Maydien's successful year: “Okay, so I'm not that tough after all”. Ten years ago, musician Maydien (37) was launched as a great promise. A few years later, he lost his home and worked “like a robot” in a stroopwafel factory. Now there is his debut album Life is so balanced, even when we are not."

For Poetry International '23, publicity was provided through publications in Omroep Zwart, NRC, Parool, AD Mezza and an intriguing article in de Volkskrant, dedicated to the performances of deaf and hard-of-hearing poets at the festival. Poet and programme advisor Sam Onclin explains how to recite poetry in sign language.

For the first time since 2002, Ukrainian poet Natalka Bilotserkivets will return to the stage of the Poetry International Festival in Rotterdam (2023). This time, she will discuss poetry in times of war. NRC interviews her from Paris.